UPCOMING Star Wars Weekends! Will you be there?

New Behind-the-Scenes Video Looks at Star Wars Weekends 2012 Debut to Celebrate Launch of Event-Themed Mobile Website

posted on May 10th, 2012 by Gary Buchanan, Social Media Managing Editor

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Did you ever wonder what it takes to plan an event like Star Wars Weekends? After all, working with Wookiees, Rodians and Sith (oh my!) and scheduling their Star Wars Weekends appearances can be well…sometimes a bit “challenging.” But it’s a labor of love, as it all comes together this year for four weekends of galactic fun.
The 2012 edition of Star Wars Weekends takes place at Disney’s Hollywood Studios every Friday, Saturday and Sunday from May 18-June 10. (And yes, we know that we add an extra day to the official definition of “weekend,” but when Darth Vader requests a three-day weekend, we don’t argue.)
Today, we are pleased to debut two new videos that will take you behind the scenes a bit to show some of the fun we have putting the event together. Conceptualized by the talented team at Disney’s Yellow Shoes Creative Group, in partnership with Lucasfilm, Ltd., these spots will be featured on a new mobile website that just launched for Star Wars Weekends.
On your mobile device, set your course for disneytheforce.com. This mobile site will serve as a great, “on-the-go” resource for the event and feature famous Star Wars characters, visiting celebrities, event descriptions and even some special downloadable content unique to the site. And of course, these new videos will be featured so you can share them with your friends no matter where you are. The official Star Tours – The Adventures Continue Facebook page (facebook.com/StarTours) also will join the fun with news and notes about the upcoming event.
In addition, today we are debuting two of the new promotional images that have become famous through the years for their one-of-a-kind “mashups” of famous characters and icons from both Star Wars and Walt Disney World Resort. Yellow Shoes seems to keep topping themselves with concepts and we are very excited to debut these for you here.

(We have a total of four videos and four images, so keep watching the Disney Parks Blog for the final two videos and final pair of photos. We’ll post those in the coming days.)

Also, keep checking with our friends at StarWars.com to learn more about the Star Wars film saga, Star Wars: The Clone Wars and the rich background of the galactic characters that will be featured at Star Wars Weekends.
We hope you enjoy viewing these new videos and photos as much as the team enjoyed creating them.